#mikeherrerahour airs FRIDAY NIGHT at 8PM EST/5PM PST Live on IDOBI Radio

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This weeks guest is guitar player Mark McMillon of Hawthorne Heights. As time moves on and things keep changing Mark and Mike find themselves becoming veterans in the music industry and they’re taking it in stride. With focus on the core audience Mark and Mike talk about how they keep the music current through an ever changing beast that can only be described as an over abundance of social media and accessibility. With nostalgia being a key player in todays music, the guys are determined to make an impact and keep the dream alive.   


FaceBook https://www.facebook.com/HawthorneHeights 

Twitter https://twitter.com/HawthorneHgts 

Instagram https://www.instagram.com/hawthornehgts
Tour and Music http://www.hawthorneheights.com/ 

Mark's Instagram and Twitter handle: @theStoryChanges


Hawthorne Heights losses a brother [6:30]

Things you can’t control [11:00]

Sitter Bands [14:30]

The core audience and social media [16:00]

Email list and marketing [21:45]

Tablet vs Book [27:00]

Staying in our bubble [30:00]

Warped Tour shenanigans [32:00]

 Becoming the old band [34:00]

 Hawthorne after Warped [40:45]

Hawthorne Shows [41:30]

New record [46:00]

Independence [49:00]

Resurgence [53:00]

Old favorites [57:00]


Notable Links Discussed:

The Art of Marketing  

Warped Tour  

Fire from The Gods

Stick to your guns

Thanks to this week’s sponsors:

Rover.com/mike use code MIKE to get $25 off  a Dog Sitter or Walker you can verify.


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 photo: Mike Fishkin

photo: Mike Fishkin

MIKE Online: Website | YouTube | Facebook | Twitter | Instagram

Thanks to @SarahAllspaw : distribution, Jake Gravbrot @walk.into.the.light : photos, the Idobi Radio Team, Jabber Jaw Media, & The Bob and Katie Show for preparing show notes. Thanks for listening.

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